The first of its kind in the city of sin

Flamboyant, loud and sinful are just a few – but not the only – words to describe the buzzing City of Las Vegas. Well known for its lavish nightlife and the sometimes regretful, and all-too-easy, ‘I Do’s’. For many it is only a matter of time before they stumble in becoming an anything-thing-goes-in-Vegas victim, but few depart having not made the most of what’s to offer on the four-mile strip and beyond.

Bold design, quirky atmosphere and even a vortex roof deck (only in Vegas), makes the LINQ Hotel unique. It has opened up the floodgate to welcome young millennials, an underserved but growing market that is not primarily in city to game, but to dine, socialise and party!

To reimagine and redefine the Las Vegas experience, was the brief facing by Elkus Manfredi Architects, BWA Associates and 1027 Design. Together – over 2.65 million square metres – they have created an exciting adventure complete with 2,500 rooms, casino, retail space, spa, meeting centre, pool deck, parking garage, vortex roof deck, offices and highly efficient back of house facilities. Converted from Ceasers’ venerable Imperial Palace, the hotel property aims to appeal to the next generation who wish to enjoy the lavish nightlife.

The former hotel had no arrival space, which is seen in Vegas as the heart of the hotel, beating arriving and departing cars in an out with a steady pulse. In fact, one can even identify a Vegas hotel from its grand entrance. Now, a large arrival space welcomes its visitors in the most grandiose manner, making the most of being able to offer a good first impression.

Guests at the Linq Hotel walk into a budding social area, which is made up of various connected components and offers a clear arrival sequence with easy navigating to the different destinations with the space: check-in, concierge, VIP lounge area, the bar and – in true Las Vegas style – the gaming section.

The rooms have references throughout of the eccentric scene of the Strip. In each room, custom-designed digital wall murals manufactured by Astek, Inc. are artists’ interpretations of the nostalgia and glamor of vintage Vegas. In one room, in fact, the word ‘jackpot’ is printed on the wall behind the large bed.

In the public areas the hotel really does come to life. Whether it’s by the pool, in the bar or up on the vortex roof deck, guests are encouraged to connect, socialise and let their hair down – a theme that is becoming all to familiar here in the heart of Vegas!


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